Business & Marketing•
Customer Reviews: How to Earn and Respond
Real reviews from real customers build trust. Here is how to handle them.
• ASK REAL CUSTOMERS — ask after a job is completed and the customer is happy.
• MAKE IT SIMPLE — send a direct link.
• RESPOND PROFESSIONALLY — thank positive reviewers; respond calmly to negative ones.
• NEVER CREATE FAKE REVIEWS — fake reviews can violate platform rules and consumer-protection law.
• LEARN FROM NEGATIVE FEEDBACK — use it to improve your process.
Source
ConstruWeb