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Before & After Project Photos That Sell Your Work

Good project photos build trust. Here is how to take them.

• USE A CONSISTENT ANGLE — stand in the same spot for before and after. • GOOD LIGHTING — use daylight; turn on interior lights. • CLEAN THE LENS — phone lenses get dusty on job sites. • AVOID CLUTTER — remove tools, bins and debris. • TAKE HORIZONTAL AND VERTICAL PHOTOS — horizontal for profiles and websites, vertical for social media. • PHOTOGRAPH IMPORTANT STAGES — framing, waterproofing and other hidden work shows quality. • GET PERMISSION — obtain the customer's permission before publishing photos of their property, and avoid showing house numbers or personal items.

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